Shuntaro Furukawa, the chairman of Nintendo, addressed investors’ questions, including the popular inquiry about integrating Generative AI into game development processes (similar news from Ubisoft, EA, Square Enix, Xbox).
Furukawa responded by redirecting attention to trends in other game companies, noting that the gaming industry has been utilizing AI to control characters for a long time. While Generative AI technology could provide creative assistance, there are concerns regarding intellectual property rights. Nintendo itself has a long history of game development, emphasizing that simply focusing on technology is not enough to create a user-centric gaming experience.
Source: Tweaktown, CNET
TLDR: Shuntaro Furukawa discusses the potential use of Generative AI in game development, highlighting the importance of focusing on user experience beyond just technological advancements.
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