Google has announced that the packaging of hardware products from companies such as Pixel, Fitbit, and Nest will now be 100% Plastic Free, achieving this goal faster than anticipated. Google had previously stated in 2020 that all hardware packaging would be plastic-free by 2025.
In addition to this milestone, Google has provided further details on the new packaging designs that are not only plastic-free but also aesthetically pleasing. The materials used, including paper, are three times stronger than traditional options, lighter in weight, and reduce carbon emissions during transportation. The packaging is also made from recycled newspaper.
Finally, Google shared research results showing that well-designed packaging influences customers and recycling centers to consider recycling packaging more frequently. To assist organizations in creating plastic-free packaging, Google has opened its Design Guide as a resource for designing sustainable packaging solutions.
TLDR: Google has successfully implemented 100% Plastic Free packaging for hardware products sooner than expected and is providing resources for organizations to design similar sustainable packaging solutions.
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