Channel 22 introduces Natcha and Nichan AI as the first news anchors in Thailand, debuting on News Alert on April 1st at 2:05 PM and 2:55 PM. These AI news anchors have been developed to support editorial work and allow journalists more time to gather information. They will utilize a program to automatically generate voiceover subtitles, creating a news reporting format as if being presented by actual anchors on the screen. Additionally, the AI anchors can extend their roles to various formats such as influencers, event hosts, and brand ambassadors for Netchan TV.
Apiravi Pitchayadecha, the managing director of Netchan TV, revealed that artificial intelligence is increasingly being integrated into various industries, including TV platforms and mass media communication. This can be seen with the introduction of AI TV news anchors in China and India, highlighting how AI technology can rapidly process and analyze data to present information more accurately to the public.
Apiravi further emphasized Netchan TV’s commitment to innovation and technology to enhance the effectiveness of news. This includes tools for generating articles based on data, predetermined templates for summarizing news automatically, and conducting in-depth analysis using databases for news reporting. This will ultimately save journalists time and allow them to focus on analytical insights beyond language barriers, while providing viewers with limitless access to news information.
TLDR: Netchan TV introduces AI news anchors Natcha and Nichan to revolutionize news reporting and enhance journalistic efficiency with automated content generation and in-depth analysis capabilities.
Leave a Comment