The Federal Motor Transport Authority of Germany (known as KBA in German) reported car sales figures for January 2025. Tesla’s sales dropped by 59.5% compared to January 2024, amounting to 1,277 units, while the overall car market saw a 2.8% decline during the same period.
A review by Electrek on Tesla’s sales in Europe for January 2025 revealed a widespread decrease in sales across all countries, averaging a decline of 50.4%. Spain experienced the largest drop at 75.4%, followed by France at 63.4%.
In a cumulative report for the year 2024, Tesla’s sales in Europe decreased by 13.1% and plummeted by 41% in Germany. Speculation arose questioning the reasons behind this decline, with some readers on Blognone suggesting it could be attributed to Tesla’s lack of new car models for sale, making it difficult to compete with rivals. Additionally, the political climate in Germany may not have played a significant role in this decline.
Despite launching the new Model Y for sale in January 2025, Tesla’s sales continued to decline significantly, indicating that even with a new model release, market interest remained low.
TLDR: Tesla experienced a substantial decline in sales across Europe, with the new Model Y launch failing to boost sales amidst a competitive market and potential product lineup issues.
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