Consumer Intelligence Research Partners (CIRP) has released a report stating that the market share of new smartphone activations in the United States has seen a decline for iPhones, dropping from 40% to 33% over the past 12 months compared to the same period last year. This marks the lowest market share for iPhones in 6 years.
This data indicates that two-thirds of the new mobile market in the United States are Android devices, while one-third consists of iPhones. CIRP attributes this shift to the increasing prices and durability of smartphones, as well as the slowing pace of new features being introduced. Additionally, the US mobile market is transitioning from purchasing budget-friendly devices with long-term contracts to more direct device purchases, leading to a slower rate of upgrades among consumers. This trend has had a greater impact on Apple compared to its Android competitors.
Source: CIRP via 9to5mac
**TLDR:** iPhone’s market share in new smartphone activations in the US has decreased to 33% while Android devices now make up two-thirds of the market. Factors contributing to this shift include rising smartphone prices, durability, slower introduction of new features, and a change in consumer purchasing behaviors.
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