We Are Social and Meltwater have released the annual global internet usage data report for 2024, with a separate report specifically for internet usage in Thailand titled Digital 2024: Thailand, providing insights into the overall landscape and behaviors of internet users in the country.
The report spans a total of 132 pages and includes key highlights such as:
– Overview of Thailand: The internet population in Thailand stands at 63.21 million people, accounting for 88.0% of the total population (71.85 million). This represents a 0.1% increase from the data in 2023. Social media usage is reported at 49.10 million people (68.3% of the total population), with mobile phone usage at 97.81 million subscriptions, equivalent to 136.1% of the population.
– Internet Usage: On average, Thai individuals spend 7 hours and 58 minutes on the internet daily, with 5 hours and 2 minutes on smartphones and 2 hours and 56 minutes on computers or tablets.
– Popular Internet Activities: The top reason for using the internet is information search at 64.4%, followed by news tracking, watching videos, listening to music, and discovering new ideas.
TLDR: We Are Social and Meltwater release the 2024 global internet usage report including Digital 2024: Thailand for insights into Thai internet users’ behaviors. Thai internet users spend almost 8 hours daily online, with top activities being information search and social media engagement.
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