Counterpoint Market Research reports data on the smartphone market in China for the first quarter of 2024, showing an overall delivery increase of 1.5% from the same period last year and a 4.6% increase from the previous quarter.
Huawei stands out with significant growth, with a 69.7% increase in deliveries compared to the previous year, driven by the success of the Mate 60 series in the high-end smartphone market in the country.
Market share breakdown by brand shows vivo at the top with 17.4%, followed by HONOR at 16.1%, Apple at 15.7% (a significant decrease of 19%), and Huawei at 15.5%.
Ivan Lam, a seasoned analyst at Counterpoint, comments that vivo secures the top spot with strong sales of Y35 Plus and Y36 in the budget segment, and S18 in the mid-range segment. Meanwhile, Apple faces direct impact from Huawei’s comeback in the high-end smartphone market. Recent figures show a slight improvement in Apple’s sales, but not significant.
Source: Counterpoint
TLDR: Counterpoint’s report on the Chinese smartphone market in Q1 2024 shows Huawei’s remarkable growth, vivo leading in market share, and Apple facing competition from Huawei’s resurgence.
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