Uber has made the decision to shut down Drizly, the alcoholic beverage delivery service it acquired in 2021 for $1.1 billion, according to Axios. However, since the acquisition, Drizly has continued to operate as a separate platform, collaborating with local retailers and handling its own deliveries. The only integration Uber has implemented is accessing Drizly’s backend system through the Uber Eats app. In addition to this, Drizly has faced issues regarding the leakage of customer data, which prompted an investigation by the United States Trade Commission and a mandate to limit the collection of customer information. An Uber spokesperson has confirmed the closure of this separate service, stating that the delivery of alcoholic beverages will now be consolidated within the Uber Eats app.
TLDR: Uber is shutting down Drizly, the alcohol delivery service it purchased in 2021, and integrating its functionalities within the Uber Eats app. Drizly will no longer operate independently. This decision comes after concerns around data leakage and a mandate to restrict the collection of customer information.
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