Instagram recently announced a new feature aimed at professional creators using Professional accounts. This new feature allows users to add a sticker called “Notify” when posting a story.
The Notify sticker, when tapped by viewers, will display a notification settings window on Instagram. Creators can use this as a communication channel to allow followers to receive specific account notifications, ensuring they don’t miss important posts or updates. Additionally, creators can choose which types of content notifications to send.
Adam Mosseri emphasized the importance of creators recommending followers to keep notifications turned on. This is because (1) many followers may not open Instagram on the day a post is made, and (2) individuals following multiple accounts may miss seeing posts from a specific creator.
Source: Social Media Today
TLDR: Instagram introduces a new Notify sticker feature for Professional account creators to communicate with followers and ensure important posts are not missed.
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