Spotify has announced the testing of a new feature, which is not Spotify HiFi for sure, as the headline clearly states. This time, it’s an online video course service that Spotify will test with users in the United Kingdom first.
The video content available for viewing is a collaboration between Spotify and various EdTech organizations such as BBC Maestro, PLAYvirtuoso, Skillshare, and Thinkific. However, this online course service is not unlimited like streaming music; it follows a pay-per-course model similar to Audiobooks, where courses are sold separately by topic. To incentivize more course purchases, users will be able to access the first two chapters of each course for free.
Spotify explains the reasoning behind venturing into the online course service, citing data on podcast listening and audiobook consumption habits – with more than half of users tuning into educational topics and new narratives on their own. This has led to the testing and expansion of this new feature.
TLDR: Spotify is testing a new online course service in the UK in collaboration with EdTech organizations, offering a pay-per-course model and providing free access to the first two chapters of each course to encourage more purchases. This move is based on user behavior data showing an interest in educational content and new narratives.
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