Apple has released its annual Chinese New Year ad, which is part of their Shot on iPhone campaign. The short film for this year, titled “Little Garlic,” is directed by Marc Webb (known for directing The Amazing Spider-Man and The Amazing Spider-Man 2). It tells the story of a young girl who lacks self-confidence but discovers she has the ability to transform her appearance. The ending suggests a desire for everyone to embrace their true selves and communicate their uniqueness. Interestingly, the film’s narrative is likened to the art of sculpting clay, as explained by the girl’s grandfather. The entire film was shot using the iPhone 15 Pro Max, and Apple has even released a behind-the-scenes clip for those interested.
TLDR: Apple’s latest Chinese New Year ad, “Little Garlic,” directed by Marc Webb, showcases a young girl’s journey towards self-acceptance. Shot entirely on the iPhone 15 Pro Max, the ad encourages viewers to embrace their authentic selves.
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