Amazon Prime Video has introduced an ad-supported streaming package starting in early 2024, although it is not yet available in Thailand. This mirrors other streaming services that have moved towards offering cheaper packages in exchange for advertising, opening up a new revenue stream.
Kelly Day, Vice President of Prime Video International, revealed in an interview with Financial Times that the company plans to increase ad placements in the year 2025 compared to the current light ad load (approximately 2-3.5 minutes per hour). However, Amazon reassures that the ad experience will still be less intrusive than traditional TV or other streaming services.
In addition to in-stream ads, Prime Video also features ads when pausing, showcasing Amazon products that viewers can directly add to their cart.
While advertising is a significant aspect of Amazon’s overall business, the advertising segment specific to Prime Video is still in its infancy stages.
TLDR: Amazon Prime Video introduces ad-supported streaming package with plans to increase ad placements in 2025, offering a less intrusive ad experience compared to traditional TV or other streaming services.
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