Microsoft’s design team sheds light on the backstory of selecting a new color palette for the company. The previous color palette was relatively basic, covering all aspects of the color wheel but lacking a distinctive identity, especially for a global company like Microsoft. The current approach focuses on maintaining elements of the existing color scheme while introducing new elements to reflect the organization’s values, with input from external experts such as Pantone and Franklin Till.
The new color palette aims to embody three key values:
1. Human: Emphasizing individuality with warm and neutral tones
2. Vibrant: Highlighting bold colors with high saturation to capture attention
3. Dimensional: Subtle and understated colors reflecting authenticity without demanding too much attention
Overall, Microsoft’s new color palette leans towards warmer tones and increased softness.
Source: Microsoft.Design
Old Color Theme:
The previous color theme often featured cool blue tones.
New Color Theme:
Examples of application:
TLDR: Microsoft’s design team revamps the color palette to create a more distinctive and engaging visual identity, focusing on warmth, vibrancy, and authenticity in the new color scheme.
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