Uber Eats app has introduced a new feature that allows restaurants to upload vertical video clips to showcase their products in a story format. Users can swipe to view the next video seamlessly.
Awaneesh Verma, the Product Director of Uber Eats, mentioned that vertical videos help restaurants present detailed information about their food, appearance, and components more effectively. Many restaurants are already marketing through vertical videos on other platforms. Incorporating these videos into Uber Eats increases customer engagement.
This feature will initially be tested in select cities before rolling out to Uber Eats users globally.
Uber Eats also announced a significant milestone, with over 1 million restaurants now available on the app.
Source: TechCrunch
TLDR: Uber Eats introduces a new feature allowing restaurants to upload vertical videos for better showcasing of their offerings, aiming to enhance customer engagement.
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