Netflix has been making continuous efforts to promote gaming in order to keep users engaged with the platform, especially during popular content seasons. According to Netflix’s latest quarterly report, the gaming service has seen a threefold increase in engagement numbers by the year 2023.
However, Netflix acknowledges that the current selection of games available is still quite limited, with a significantly smaller investment in assets compared to TV series or movies. This indicates that Netflix’s gaming offering is still in its early stages.
Netflix revealed that the most successful game on their platform at the moment is Grand Theft Auto: The Trilogy – The Definitive Edition, which was recently made available to play in December. Interestingly, some customers have even subscribed to Netflix solely for the purpose of playing this game.
TL;DR: Netflix is actively pushing for gaming to boost user engagement, but the game selection and investment in gaming assets are still relatively small. The recently released Grand Theft Auto: The Trilogy – The Definitive Edition stands out as the most successful game on Netflix at the moment.
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