Mark Gurman’s latest report in the Power On newsletter provides additional details about the upcoming release of the new iPad Air, expected to launch in early next year, possibly in March. According to Gurman, there will be two screen sizes available for the new iPad Air: 10.9 inches and 12.9 inches. Additionally, the MacBook Air M3 will also be unveiled during the same time period.
Currently, Apple offers a total of 5 iPad models for sale: iPad Pro, iPad Air, iPad 10th Gen, iPad 9th Gen, and iPad mini. Each model targets a different group, making it challenging for consumers to make a decision on which one to purchase. To address this issue, Apple has already taken steps in the MacBook lineup. They have divided it into MacBook Pro, available in two screen sizes, and MacBook Air, the entry-level model, also available in two smaller screen sizes. Apple plans to use a similar strategy for the iPad Pro and iPad Air, with the former having a larger screen compared to the latter, along with differing specifications to make the decision-making process easier for buyers.
Despite the focus on the new iPad models, Apple will continue to sell other iPad models, albeit with a more targeted position in the market, separate from the iPad Pro and iPad Air. The entry-level iPad model will cater to the education market, fending off competition from Chromebooks. Meanwhile, the iPad mini, with its clear and distinct customer base, will also be maintained in Apple’s product lineup. Once Apple introduces the iPad 11th Gen, they will discontinue the iPad 9th Gen, allowing compatibility with the first-generation Apple Pencil and reducing confusion for consumers.
Lastly, Gurman provides an update regarding the MacBook Air M3, which is expected to be launched alongside the new iPad in March. He believes that this introduction will cater primarily to MacBook Air M1 users and those looking to upgrade from the Intel-based MacBook Air. This tactic is reminiscent of Apple’s approach with the MacBook Pro, satisfying the performance needs of the M2 group.
In summary, Apple’s upcoming release of the new iPad Air, along with the MacBook Air M3, aims to provide consumers with a more streamlined and intuitive decision-making process. By offering various screen sizes and specifications, Apple is enhancing the overall user experience and targeting specific customer groups.
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