Meta has announced the addition of several new tools for Facebook Reels creators. One of the most interesting tools is Reels A/B Testing, which is a method of testing by adjusting various settings and then presenting them to a distributed group of recipients at the same time to see which format people are most interested in. This method is widely used in the UX, content, and marketing industries.
With Reels A/B Testing, creators can now choose up to four different settings in the same content. Currently, the customizable options are captions and thumbnails (choose one). Reels will then display these different formats to viewers and report the results to creators in a 30-minute test period, showing which option received the highest response. The chosen option will then be displayed unless it is modified.
This A/B Testing feature is only available on mobile devices. Meta has also mentioned that they plan to incorporate AI tools to assist in creating captions and thumbnails for testing in the future.
In addition to this feature, Facebook Reels has introduced other features for creators. These include a dashboard system that displays data on all types of content and an expanded 90-day data history, replacing the previous 28-day limit.
TLDR: Meta has added new tools for Facebook Reels creators, including Reels A/B Testing, a method of testing different settings to determine the most engaging format. The feature allows creators to choose up to four different settings, with captions and thumbnails being the current customizable options. The results are reported after a 30-minute test, and the highest-performing option is used unless modified. This feature is only available on mobile devices. Facebook Reels has also introduced a dashboard system and an extended 90-day data history.