Amazon has unveiled a new tool for creating advertisements on Amazon Ads using Generative AI, an advancement from the previously released background image generation tool. This time, it can create short videos for advertising.
The input required is a single product image. The AI will then generate short videos highlighting the product’s key features, creating storytelling in various formats and multiple background scenes to choose from. Additionally, Amazon has added a tool to create Live images that make objects appear more lifelike.
Amazon states that their latest study shows that 89% of customers want to see more brand product advertisements in video format. However, video production costs can be high even for short videos. Amazon Ads’ AI tool aims to bridge this gap for brands.
The AI-powered video and Live image creation tools will first be tested with advertisers in the United States to gather feedback and improve effectiveness before a widespread rollout.
TLDR: Amazon introduces a new AI tool for generating video ads and Live images, aiming to meet the increasing demand for brand product advertisements in video format while reducing production costs.
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