Adam Mosseri, the head of the Instagram and Threads team, has announced that Threads will begin changing algorithms on users’ feeds, displaying content from accounts they don’t follow less and increasing content from followed accounts. This adjustment is expected to result in lower engagement numbers for Unconnected creators but increased numbers for followed accounts. Mosseri emphasizes that this is an ongoing improvement as balancing these two aspects is a constant challenge. This move may be a strategy to grow Threads’ user base, especially after Bluesky’s announcement of continuously increasing new user sign-ups.
TLDR: Threads is altering algorithms to show less content from accounts users don’t follow and more from followed accounts, impacting engagement numbers for creators. This shift aims to enhance user experience and attract more users to the platform.
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