Meta has unveiled new tools for WhatsApp geared towards business clients, introduced at the annual Conversations conference in Brazil. The details are as follows:
Meta AI for business can utilize AI to respond to inquiries or provide recommendations to contacting clients, as well as use AI to create advertisements on Facebook and Instagram.
Meta Verified allows WhatsApp Business accounts to apply for verification, starting in Brazil, India, Indonesia, and Colombia.
Large businesses can set up a calling system for clients to make voice calls if needed, supporting cases where clients prefer talking to a person rather than chatting.
Source: Meta
TLDR: Meta introduces new tools for WhatsApp Business clients, including AI assistance, account verification, and voice calling options for larger businesses.
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