Netflix is testing a new content search system, utilizing the artificial intelligence of OpenAI to enhance searching with different dimensions. Currently, the Netflix search system focuses on titles, actors, or content types, with the addition of searching based on the emotional characteristics of the content.
This feature is being tested in Australia and New Zealand first, specifically in the iOS app. Users must opt-in to enable this feature themselves. It is currently in beta status and not yet scheduled for global release, as feedback is being assessed.
Source: Bloomberg
TLDR: Netflix is using OpenAI to test a new content search system with added emotional search features, currently only available in Australia and New Zealand for iOS users.
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