Anything can happen in the business world, especially in the competitive video streaming market. Most recently, Amazon Prime Video surprised everyone by announcing the Apple TV+ package as an add-on to the regular Prime Video membership. This allows users to access content from Apple TV+ directly through the Prime Video app.
The price for the Apple TV+ add-on package is set at $9.99 per month, which is equivalent to subscribing to Apple TV+ separately (no additional discount). The main difference here is that users can watch Apple TV+ movies directly through the Prime Video app without having to download an additional app, and they can pay for both memberships on the same bill. It’s worth noting that this service is currently only available in the United States.
The strategy of selling the Prime Video Add-on package is not new, but in the past, it has mainly focused on live sports or additional movie rentals and purchases. It’s uncommon to see Apple partnering with other companies, but this time around, Eddy Cue, the head of Apple’s Services division, expressed a desire to expand Apple’s content viewership as much as possible.
Source: Amazon
TLDR: Amazon Prime Video surprises users by offering Apple TV+ as an add-on package, allowing seamless access to Apple TV+ content through the Prime Video app at an additional cost of $9.99 per month. Apple aims to expand its content viewership by partnering with Amazon for this service in the United States.
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