From a series of high-profile brand scandals, a certain number of advertisements were withdrawn from X/Twitter, resulting in a loss of $75 million for the company. The charismatic leader, Elon Musk, had the opportunity to speak at The New York Times’ DealBook conference and he responded to this issue in a fiery manner. He boldly stated that if these brands want to blacklist him by withdrawing their advertisements, they can “go fuck yourself” (emphasized with hand gestures).
Although many brands have withdrawn their advertisements from Twitter this time, Elon’s clear target was Disney, which he referred to as “Bob” (referring to Bob Iger, CEO of Disney). He expressed that if Bob sits among the audience, he should take this message to heart (go fuck yourself).
Elon further stated that the world will remember Twitter’s demise because these brands refuse to advertise, and he threatened to expose all the details of this matter.
Elon Musk telling advertisers to “go fuck yourself.” He then says advertisers boycotting the platform could kill X (Twitter). I’m sure telling them to fuck off will help.
On the other side, CEO Linda Yaccarino tries to salvage the situation by sending an email to employees, describing Elon’s interview as “direct, profound, and insightful.” She asks the employees to watch the interview clip. She also mentioned that X is one of Elon’s companies that is changing the world, just like Tesla, SpaceX, Neuralink, and XAI. Our grand mission is to be an open platform that does not censor any ideas. We don’t have to pay attention to those who don’t understand our mission.
According to journalist Claire Atkinson, there have been reports from insiders that in the past month, a certain number of X/Twitter employees have resigned. Some reasons include the completion of bonus payments, prompting employees to leave, and also Elon’s political comments about the Gaza-Israel conflict.
Sources: The Register, Business Insider, CNBC
TLDR: Elon Musk’s fiery response to brands withdrawing ads from Twitter has caused controversy and financial loss for the platform. He boldly told these brands to “go fuck yourself” and threatened to expose the details of their actions. CEO Linda Yaccarino tried to reassure employees, emphasizing the importance of Elon’s vision and mission for X. However, there have been reports of employee resignations, attributed to bonus completion and Elon’s political comments.
Leave a Comment