Home ยป European Union Rejects Amazon’s Request to Disclose Advertiser Information in Compliance with DSA Laws.

European Union Rejects Amazon’s Request to Disclose Advertiser Information in Compliance with DSA Laws.

The European Union, or EU, has recently implemented new digital laws, with two notable versions currently in effect. The Digital Markets Act (DMA) has been making headlines as it aims to regulate and prevent large platforms from having undue influence or engaging in anti-competitive practices. Another important law is the Digital Services Act (DSA), which has been in effect since August last year. It focuses on overseeing online platforms to ensure clear accountability and also regulates targeted advertising, which has been a major point of contention in the news.

Last year, Amazon filed a lawsuit with the Court of Justice of the European Union (CJEU) opposing these laws. Specifically challenging the requirement to disclose ad targeting data to the public. The court approved and temporarily suspended the enforcement on Amazon. However, the court has recently revoked this decision, reasoning that the investigation process would be lengthy and that not complying with the laws would have severe consequences for Amazon.

Amazon’s representatives expressed disappointment with the court’s decision and maintained that the company does not meet the criteria of a Very Large Online Platform (VLOP) that must comply with the DSA. They also emphasized the company’s commitment to prioritizing user safety. Moving forward, Amazon will collaborate with the European authorities to ensure compliance with the DSA.

Source: Euronews

TLDR: The EU has introduced new digital laws, including the DMA and DSA, which regulate large online platforms to prevent anti-competitive practices and ensure accountability. Amazon challenged these laws in court, but the decision was ultimately upheld, and they are now committed to complying with the regulations.

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