Home ยป Evaluating the Introduction of a Dislike Button on Instagram for Comment Feedback

Evaluating the Introduction of a Dislike Button on Instagram for Comment Feedback

Many Instagram users have noticed the presence of a Dislike or Downvote button attached to comments on posts, sparking curiosity. Adam Mosseri, the head of Instagram, clarified that this feature is currently being tested with a select group of users, but the reasons behind it are valid.

He explained that the Dislike button is set to remain private, with no display of the number of dislikes. Users who choose to Dislike a comment remain anonymous, as do the owners of the comments. This mechanism allows users to signal their dissatisfaction with a comment, enabling Instagram to improve the relevance of comments displayed, similar to a Downvote system. Many critics have expressed the need for improved monitoring of inappropriate comments, prompting this potential update.

Mosseri acknowledged that the effectiveness of this approach remains uncertain and will require data collection and ongoing evaluation.

Source: TechCrunch

TLDR: Instagram is testing a Dislike button for comments, keeping the feature private to improve comment relevance and user experience.

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