Market research company Counterpoint Research has evaluated the sales of the iPhone 15 in China and found a decrease of 4.5% compared to the iPhone 14 in the first 17 days after its release. This decline can be attributed to various factors, including the poor economic conditions in China, which have led to a decrease in purchasing power. Additionally, the successful launch of the Huawei Mate 60 Pro in China has overshadowed the sales of premium smartphones from Apple.
Edison Lee, an analyst from Jefferies, provided consistent information by estimating a double-digit percentage decrease in iPhone 15 sales. This situation contrasts with the sales of the iPhone 15 in the United States, where Counterpoint’s data suggests a two-digit increase compared to the iPhone 14 in the first 9 days after its release. If this trend continues, Huawei is poised to surpass Apple as the leading smartphone vendor in China by 2024.
In conclusion, Counterpoint Research’s evaluation clearly highlights the challenges faced by Apple’s iPhone 15 in the Chinese market. The combination of a weak economy and strong competition from Huawei has caused a decline in sales. This presents an opportunity for Huawei to become the top smartphone vendor in China in the coming years.
TLDR: Counterpoint Research’s evaluation reveals a 4.5% decrease in iPhone 15 sales in China compared to its predecessor, the iPhone 14. Factors such as a weakened economy and the success of Huawei’s Mate 60 Pro have contributed to this decline. However, in the United States, iPhone 15 sales have shown a significant increase. Huawei has the potential to become the leading smartphone vendor in China by 2024.
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