The Frostbite Engine is EA’s flagship engine that has been in use since the release of Battlefield Bad Company in 2008. It was rebranded in 2013, with EA unveiling a new logo and identity for the engine. This rebranding highlighted how the engine has evolved into a platform for collaborative innovation within EA.
The most noticeable change in this rebranding is the logo, which has transformed from a cracked handprint symbolizing destruction in Battlefield to a layered handprint that represents the collective strength of the team. Each layer of the handprint represents the integration of Frostbite technologies, which serve as both innovation and a foundation that unites the developers.
The sharp edges of the handprint logo have been refined, giving it a sleek and fluid look. This year, EA will be utilizing the Frostbite Engine in the development of six games, including Dead Space Remake, Madden NFL 24, EA SPORTS FC 24, NHL 24, and UFC 5.
TLDR: EA’s Frostbite Engine, the heart of their games since 2008, has been rebranded as a platform for collaborative innovation. With a new logo representing unity and refined aesthetics, the engine will be used in the development of various upcoming titles.
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