Home ยป Exploring Advertisement Strategies in ChatGPT to Boost Revenue: Insights from OpenAI SFIO

Exploring Advertisement Strategies in ChatGPT to Boost Revenue: Insights from OpenAI SFIO

According to the Financial Times, Sarah Friar, the CEO of OpenAI, mentioned that the company is considering whether to insert advertisements into the ChatGPT chatbot service to cover the costs for free users. Currently, the free version of the ChatGPT model has several limitations, and if users want full capabilities, they will have to pay.

However, this is just an idea at this point, as Friar stated that OpenAI does not have a specific plan to implement ads at the moment, especially when it comes to deciding where the ads should be displayed within the app.

OpenAI currently has a management team with experience in advertising systems, including Product Head Kevin Weil, who previously worked in the same position at Instagram, and Shivakumar Venkataraman, who worked in the advertising department of Google’s search system. This gives Friar confidence that if they have to display actual ads, the company has a team that can determine the appropriate strategy for both advertisers and app users, a concern that Sam Altman, OpenAI’s CEO, is worried about if the company has to go down that path.

TLDR: OpenAI is considering placing ads in their ChatGPT service to cover costs for free users, but no concrete plans have been made yet. The company’s experienced management team is confident in developing a suitable strategy for advertising if the need arises.

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