Google has announced a plan to move the traffic of the Google Search web pages from country code top-level domain names (ccTLD) such as google.co.th to just google.com. This decision stems from the past practice of Google separating services specific to each country based on the country’s domain (e.g. searching information in Thailand on google.co.th). However, in recent times, Google has been able to provide localized search services on google.com. Therefore, the need to separate domains per country is no longer necessary.
The process of redirecting traffic from country-specific domains to google.com will gradually take place in the coming months. This change will only impact the domain name itself, as the appearance and search results of Google Search in each country will remain unchanged.
TLDR: Google will consolidate traffic from country-specific domains to google.com, simplifying the search experience across different regions.
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