The fate of Nova Launcher, a renowned name in the world of Android, is now uncertain, following the decision by Branch, the parent company specializing in online marketing, to lay off over 100 employees who were part of the Nova team. Cliff Wade, the Director of Customer Relations, posted on Nova Launcher’s Discord, mentioning his own dismissal after nearly 9 years with the team, while Kevin Barry, the creator of Nova Launcher, expressed disappointment at seeing several team members let go.
At present, it remains unclear how many members of the Nova Launcher team have been affected by the layoffs. Branch Metrics, the parent company, operates in the deep-link system business, measuring online marketing campaign performance through click-through links.
Source: Android Police
TLDR: Nova Launcher, acquired by Branch, has experienced significant layoffs, leaving the future of the team uncertain. Members like Cliff Wade have been let go, sparking disappointment among those still connected to the project.
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