Home ยป FTC Japan Identifies Google Blocking Yahoo Japan Access to Targeted Advertising Revenue in Search Results

FTC Japan Identifies Google Blocking Yahoo Japan Access to Targeted Advertising Revenue in Search Results

The latest case between regulatory authorities and a large tech company has raised concerns about unfair competition practices. The Japan Fair Trade Commission (FTC) concluded that Google’s blocking or limiting of Yahoo Japan’s access to targeted advertising technology hindered competition.

According to the FTC report spanning from 2015 to 2022, Google and Yahoo Japan, partners in ad display systems in search results, faced issues when Google restricted Yahoo Japan’s share of revenue from targeted ads, especially on mobile searches. Google promptly addressed this issue when the FTC announced an investigation.

Despite not imposing fines on Google, the FTC stated that they would continue monitoring for at least 3 years to ensure Google’s compliance with the agreement.

TLDR: The Japan Fair Trade Commission found that Google’s actions against Yahoo Japan’s access to targeted advertising technology were anti-competitive, leading to ongoing monitoring for compliance.

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