GeForce Now cloud gaming service offers a “machine rental” model where players can access powerful computers with GPUs on NVIDIA’s cloud to stream PC games to their screens. Players need to purchase the games themselves (such as from Steam) or play free-to-play games (machine rental and game costs are separate).
The GeForce Now machine rental package has 3 levels: Free tier allows 1-hour sessions with some waiting time, Standard package at $8.99 per month offers 6-hour sessions, and Premium package at $19.99 provides a high-performance machine with a 4080 GPU.
Recently, NVIDIA has notified customers that the free package will include ads before playing games, with ad clips not exceeding 2 minutes during the queue time. The company reasons that the ads will increase revenue and reduce players’ queue times. The changes will start on March 5th.
In the past, we have seen various video streaming services like Netflix, Disney+, Amazon Prime Video, HBO Max having ads in their lowest-tier packages. Now, this trend has extended to cloud gaming services as well.
Source: The Verge
**TLDR: GeForce Now offers machine rental for cloud gaming, with different packages and the introduction of ads in the free tier to increase revenue and decrease queue times, following a trend seen in video streaming services.**
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