In recent times, LinkedIn has been pushing for vertical short videos, aligning with current trends. The platform has revealed that this strategy has been successful, with a 36% increase in vertical short video views in the fourth quarter of 2024, and the number of vertical short video posts doubled compared to other types of posts.
In an interview with the advertising website Digiday, video creator Corporate Natalie, who creates content for various platforms, shared that LinkedIn users tend to watch videos for a longer duration compared to other platforms. Unlike TikTok or Instagram, where users often scroll past videos after just 5-6 seconds.
LinkedIn influencers have noted that the platform’s algorithm currently prioritizes video content, although the company has not confirmed or denied this.
Source: Digiday, LinkedIn
TLDR: LinkedIn is seeing success with vertical short videos, with increased views and engagement compared to other platforms.
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