Google has announced a new search ranking policy under their guidelines for managing websites that abuse their own site reputation. This often involves selling website space to external parties for posting advertisement articles or SEO spam.
Determining whether a website is using its own credibility inappropriately involves various considerations, such as posting external articles with a disclaimer that they are original or entering into business agreements to leverage the website’s credibility. These conditions are complex, as outlined in the Google Search Central.
Websites found to violate these conditions will be notified through Search Console and may request a review through the console as well.
Source – Google Search Blog
TLDR: Google introduces new policy to address site reputation abuse, with repercussions for violators.
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