Google announces the integration of the Gemini language model into Google Ads to facilitate easier ad copywriting. This feature was unveiled at the Google I/O 2023 event but has just recently been made available for actual use.
The service adds a chat-like window, similar to Bard or in Google Workspace, on the side. We can input our own website links and instruct Gemini to read the information on the web page in order to draft the ad copy for us to review. Currently, this feature only supports the English language.
Results from testing with select user groups have shown significant improvements in the quality of ads, based on Google’s own Ad Strength standards.
Aside from text, the image component of the advertisement is also utilizing Generative AI image to generate relevant visuals. This feature is scheduled to be activated within the next few months. Images created by AI will include the SynthID watermark, following Google’s policies.
Other online platforms have also utilized AI for advertising in a similar fashion. An example of this is Meta, which employs AI for both images and text. This feature has already been implemented and is in use.
TLDR: Google Ads integrates the Gemini language model for easier ad copywriting. Users can input their website links and have Gemini read the information to draft ad copy for review. This feature has shown improved ad quality. The image component also uses AI-generated visuals, with a planned rollout in the coming months. Other platforms, like Meta, have already adopted similar AI-powered advertising methods.
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