Google reveals statistics on cracking down on illegal and malicious advertisements throughout the entirety of 2024. They were able to remove 5.1 billion ads, restrict visibility on another 9.1 billion ads, and shut down accounts violating policies totaling 39.2 million accounts.
The technique Google utilized involved implementing LLM to scrutinize advertisements. While not disclosing extensive details, Google stated that they have enhanced over 50 features to the LLM model in 2024, aiding in better detection of complex ads. This improved capability enables them to identify malicious actors from the moment they open an account.
In addressing scam advertisements, Google has implemented stricter policies, resulting in the closure of 700,000 scam ad accounts and a 90% reduction in scam ads.
TLDR: Google cracked down on illegal and malicious ads in 2024 by removing billions of ads, enhancing their LLM model, and tightening policies on scam advertisements.
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