Home ยป Google reveals concession: an alluring 36% share of advertisements arising from searches within the Safari browser, an Apple innovation.

Google reveals concession: an alluring 36% share of advertisements arising from searches within the Safari browser, an Apple innovation.

Additional documents have been released from the ongoing US Department of Justice case against Google regarding antitrust issues with the search engine giant. These documents specifically mention the financial benefits that Google pays to Apple in exchange for being set as the default search engine on Safari. Although the exact figure has not been disclosed, it is believed to be in the billions of dollars annually.

The agreement between Google and Apple states that Google will pay Apple a 36% share of the advertising revenue generated from searches conducted on Safari. This information serves as evidence for the US government’s argument that Google has limited the opportunity for other search engines to compete and also serves as an implicit agreement to prevent Apple from developing its own search engine. The amount of money involved in this deal is significant.

TLDR: Recently released documents from the US Department of Justice case against Google reveal the financial benefits Google pays to Apple in order to remain the default search engine on Safari. This agreement, which involves billions of dollars annually, is seen as an anticompetitive move that hinders other search engines from developing and prevents Apple from entering the search market.

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