Google has recently announced that they have introduced additional features in their Performance Max advertising system, specifically in the realm of Generative AI. This update aims to help advertisers customize their content more efficiently, building upon the announcement made earlier this year.
One of the key tools that has been incorporated is the ability to generate assets based on prompts and initial input provided by the advertisers. This enables them to further customize and refine the details of their advertisements as desired. Furthermore, for campaigns that already have existing assets, AI can be utilized to assist in tasks such as adjusting the background images of the ads, similar to what Meta and Amazon have done.
The AI capabilities within Performance Max will be rolled out as a beta for advertisers in the United States this year. However, there has been no mention of plans for expansion to other countries at this time.
TLDR: Google has enhanced their Performance Max advertising system with the integration of Generative AI, allowing advertisers to quickly customize and refine their content. The addition of prompt-based asset generation and the utilization of AI for editing purposes offer new possibilities for advertisers. This feature will be available as a beta for advertisers in the United States, with no confirmed expansion plans to other countries.