HMD Global, the manufacturer and designer of Nokia smartphones, has announced that the company will forge ahead with its “multi-brand strategy” as previously stated. The new smartphones to be added will bear the brand name HMD.
Previously, there were reports suggesting that HMD Global may cease the production of Nokia smartphones due to the discovery of rebranding by Nokia Mobile. However, the company has denied these rumors and stated that it will continue to manufacture Nokia phones alongside HMD.
HMD aims to establish its brand position as sustainable, easy to repair, less dependent on digital consumption, and accessible in terms of price. However, further details have not yet been disclosed.
TLDR: HMD Global, the manufacturer of Nokia smartphones, will continue its multi-brand strategy by introducing new smartphones under the brand name HMD. Although rumors suggested a halt in Nokia phone production due to rebranding allegations, HMD has refuted these claims and reaffirmed its commitment to producing Nokia phones alongside its own brand. HMD aims to offer sustainable and affordable phones that require less digital consumption. Further details are yet to be revealed.
Leave a Comment