Home ยป Impact of Logo-Watermark Clips on Reach Confirmed by Instagram, Except for Other Social Apps like TikTok.

Impact of Logo-Watermark Clips on Reach Confirmed by Instagram, Except for Other Social Apps like TikTok.

Adam Mosseri, the head of Instagram, addressed user questions regarding the impact of brand logos on Reels content. Mosseri stated that if the logo or watermark belongs to the user, it will not affect reach or engagement. However, if the logo is from a different app, Instagram may decrease visibility and recommendations.

Previously, Instagram had advised users that reposted content from other platforms may be algorithmically suppressed. This clarification emphasizes Instagram’s focus on detecting logos from external apps.

TLDR: Adam Mosseri discusses the impact of brand logos on Instagram Reels content, emphasizing the platform’s approach to user-generated versus external logos.

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