YouTube has announced a widespread ban on the use of ad blockers, with a pop-up notification displaying the message “Ad blockers violate YouTube’s Terms of Service.” Alongside this warning, users are provided with the option to either enable ads again or try out YouTube Premium as an alternative.
Although this may not be a new development, as YouTube started testing this initiative back in May, it was initially limited to a small group of users. However, over time, the program has expanded and grown in scale, culminating in the recent extension of the warning message to the r/youtube subreddit. This subreddit has now become a gathering place for individuals affected by YouTube’s ad-blocking measure, fueling discussions and facilitating the sharing of experiences.
A spokesperson from YouTube confirmed to The Verge that the ad-blocker ban is now a global effort, marking a significant step forward in the company’s ongoing battle against ad-blocking software.
TLDR: YouTube has expanded its ban on ad blockers, displaying a warning to users and suggesting they either enable ads or consider YouTube Premium as an ad-free alternative. The initiative, which started in May, has now become a global effort and has sparked discussions within the r/youtube subreddit.
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