Apple’s CEO Tim Cook recently posted a short teaser video with the caption “There’s something in the Air,” hinting at a possible upcoming product launch in the Air lineup. Speculations are rife that Apple might unveil the new MacBook Air with the M4 chip this week, alongside the rumored iPad Air release. Whether we’ll see all the Air variants this week remains uncertain.
The caption “There’s something in the Air” is not a new marketing strategy for Apple. It was first used during the unveiling of the original MacBook Air at MacWorld in 2008, establishing itself as a recurring theme for product launches.
Source: 9to5Mac
TLDR: Tim Cook teased a possible product launch in the Air lineup, hinting at new MacBook and iPad Air releases this week. The caption “There’s something in the Air” has historical significance in Apple’s product launches.
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