Andrew Wilson, the chairman and CEO of EA, responded to investors’ questions during the quarterly earnings call. The focus was on the utilization of AI in their operations. His response built upon previous statements made back in March 2024.
Wilson’s main point is that leveraging AI can be approached in two stages. The first stage involves enhancing efficiency in tasks. For instance, in FIFA 23, there were 36 different running animations for players. However, with AI in FIFA 24, they were able to increase diversity, adding unique characteristics to each player for a total of 1,200 animations. This demonstrates how AI aids developers in working more effectively, freeing up time for other tasks.
EA has evaluated all game development processes and found that over 50% can benefit from AI. Currently, they are having internal teams test its implementation. The efficiency improvements from AI are expected to materialize within 1-3 years.
The second stage entails using AI to expand games, creating larger game worlds with more characters and engaging storylines. Wilson anticipates this happening within the next 3-5 years. Looking beyond 5 years, he envisions sharing EA’s AI tools with the player community to create user-generated content, likening it to YouTube revolutionizing traditional media industries.
Moreover, EA has accumulated over 40 years of historical data that can be leveraged by AI models to accelerate the realization of their forecasts. Their ultimate goal is to develop larger, more innovative, and enjoyable games quickly, pushing the boundaries of creativity.
Source: EA (PDF), PC Gamer
**TLDR:** Andrew Wilson, EA’s chairman and CEO, discusses the company’s plans to harness AI to enhance game development processes, increase efficiency, and create larger and more engaging game worlds with the help of historical data and community input.
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