YouTube has announced testing a new notification method aiming to enhance user experience for those who opt to receive notifications for every channel they subscribe to.
Often users receive notifications for every new upload on channels they follow, which can lead to notification overload, ultimately resulting in disinterest and disabling notifications altogether, which is not what YouTube desires.
This test will be limited to a small group of users who choose to receive notifications for every channel. Details are as follows:
Users who do not watch enough content when notified frequently will be stopped from receiving notifications from channels that send excessive notifications. Notifications within the app will still exist, and channels that do not frequently send notifications will not be affected.
If a user watches every incoming notification, they will receive a higher volume of notifications in the future.
Source: YouTube via Social Media Today
TLDR: YouTube is testing a new notification system to improve user experience for those who opt to receive notifications for every channel they subscribe to. Users who do not engage enough with notifications may stop receiving notifications from channels that send too many, while those who engage with every notification will receive more in the future.
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