BeReal, a social media app with a fresh approach that gained significant traction in the past year. By allowing users to post photos from both front and rear cameras simultaneously, and randomly timing posts to ensure authenticity without filters, this feature has been adopted by both TikTok and Instagram.
Recently, Business Insider reported a significant drop in popularity for the app, from 70 million users to approximately 25 million. This has impacted new investment rounds, with the company having only enough cash from investors to last about 10 months. They are looking to raise funds for a Series C round, but many investors suggest selling the business altogether.
Investors believe BeReal lacks platform potential, being just a single feature within the social media landscape. However, the company’s management is evaluating the offer.
Source: Business Insider
TLDR: BeReal, a social media app that introduced a unique photo posting feature, has seen a decline in popularity leading to investor concerns about its future.
Leave a Comment