Instagram has confirmed testing unskippable ads in a new format where users cannot skip them, similar to a countdown timer (like YouTube), forcing viewers to watch ads before a certain period of time.
These ads will interrupt while watching video content on Instagram. Meta representatives have confirmed that this is still in the testing phase, with the company gathering data and will make an official announcement if there are any changes.
It is currently unclear when and how these ads, known as Ad Breaks on Instagram, will be displayed and function. User X with the handle @Dexerto mentioned that ads will appear between scrolling through the feed and once encountered, cannot be swiped away. Some sources suggest they will only appear during video content.
Source: TechCrunch
TLDR: Instagram is testing unskippable ads known as Ad Breaks, where users must view the ads before a set time period. The specifics of when and how these ads will appear are still unclear.
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