Instagram has started notifying users who follow hashtags to ensure that their feed includes content related to the hashtags they are interested in. This feature will be discontinued on December 13th.
This change means that users will no longer be able to follow hashtags, and any existing follows will be removed. Those accustomed to using this feature may need to adjust their usage patterns.
Instagram has been moving towards de-emphasizing showing posts in chronological order based on hashtags. In 2022, Instagram stopped showing posts in chronological order based on hashtags, leaving only Top and Reels content curated by algorithms related to those hashtags.
Source: Reddit and @retroriotreads
TLDR: Instagram is discontinuing the feature that allows users to follow hashtags, prompting users to adapt their usage as the platform shifts its focus away from showing posts in chronological order based on hashtags.
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