Bluesky, the decentralized social service launched by Jack Dorsey, has officially revealed its new logo. In contrast to the previous plain blue sky image, the logo has been transformed into a vibrant blue butterfly.
Bluesky explained that they chose the butterfly to reflect “change and transformation,” but the inspiration for this actually came from the users themselves. Users began using a butterfly emoji 🦋 as their username in the Bluesky system, which the team loved and incorporated.
The Bluesky team also explained that initially, the name Bluesky was just a codename for the decentralized social project. They had intended to find a different name later on. However, they ultimately decided to stick with Bluesky because it is easy to remember and symbolizes a “realm of possibilities,” much like a Twitter bird flying out of its closed cage into the open sky.
The first image of the Bluesky project was presented alongside Twitter in the past, showcasing the project’s connection to its roots.
Another significant change is the launch of the Bluesky website, which bears a striking resemblance to… Twitter (the original version before rebranding to X). Users can simply click on a link to read a text post without the need for any logins. It’s that simple.
TLDR: Bluesky, the decentralized social service, has unveiled a new logo featuring a blue butterfly. The logo represents change and transformation, inspired by users who started using a butterfly emoji as their username. The team initially intended to change the name Bluesky but decided to keep it because it’s memorable and symbolizes a realm of possibilities. The Bluesky website also resembles the original Twitter, allowing users to read text posts without logging in.
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