Amazon has unveiled Rufus, a Generative AI chatbot that assists in product search through automated conversations. To explain how Rufus works, it can be summarized as a ChatGPT-style chatbot specialized in cataloging all the products available on Amazon, as well as providing relevant information. The advantage of Rufus is its ability to filter products and pinpoint specific details as per customers’ specifications, surpassing the traditional product filtering methods.
Rufus is currently in beta testing on the Amazon mobile app, starting with a small group of customers before extending its reach to everyone in the United States.
TLDR: Amazon introduces Rufus, a powerful Generative AI chatbot that revolutionizes product search through automated conversations. Rufus offers customers the advantage of filtering products with precision and providing comprehensive information, surpassing traditional product filtering methods. Currently in beta testing on the Amazon mobile app, Rufus aims to cater to all customers in the United States.
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