Introducing the TikTok Shop Mall, a curated marketplace offering high-quality products from safe and reputable brands for direct purchase by buyers. The TikTok Shop Mall sets itself apart from the TikTok Shop by guaranteeing 100% authentic products, a 15-day money-back guarantee, and free shipping on all orders. Accessible through the TikTok app under the Shop tab, the Mall is a strategic move by TikTok Shop to tap into the ever-growing e-commerce market in Thailand.
According to Statista’s Thai e-commerce market data, projected to reach approximately 11,630 million US dollars by 2024, and Euromonitor’s forecast of a 15.4% average growth in Thailand’s Retail E-commerce from 2024 to 2027, the launch of the Mall aligns with the evolving consumer trends in the digital market.
Furthermore, research conducted by TikTok Shop reveals that consumers are willing to pay for peace of mind and confidence in purchasing directly from brands. This reflects the overall consumer behavior and confidence in online shopping, reinforcing the demand for genuine and quality products available at the TikTok Shop Mall, active since early 2024.
Currently, over 1,000 brands have been invited to join the TikTok Shop Mall, with more than 400 already showcasing a diverse range of products in categories such as Fashion & Accessories, Beauty & Personal Care, Food & Beverages, Electronic Devices, and Household Items.
While TikTok has not specified a target number of brands for the Mall, the incentive remains for brands to participate as much as possible. Commissions currently range from 4-6%, and brands can only join the Mall by meeting TikTok’s criteria, including:
– Being a registered Thai business
– Owning the brand or being an authorized retailer
– Accepting TikTok’s return policies
– Having a sales history that meets TikTok’s standards
TLDR: TikTok Shop introduces the TikTok Shop Mall for direct, authentic purchases from trusted brands, catering to the growing e-commerce market in Thailand. Brands invited to join must meet specific criteria, with a focus on providing quality products and a seamless shopping experience for consumers.
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